DMA - Digital Marketing

Digital Marketing

This programme will teach you how to use the various online channels to reach and engage customers and market services and products to millions of online users.

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About This Course

This programme will teach you how to use the various online channels to reach and engage customers and market services and products to millions of online users.

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Course Content

Each of the three parts covers the following area in addition to the specific parts listed below:

  • Concept to Marketing
  • Understanding internet marketing
  • Inbound marketing Vs. Outbound marketing
  • International market knowledge
  • Fundamentals Of Digital Marketing

  • Part I: Social Media Marketing


    This will cover the 5 major social media and how to use them for marketing.

    1. Introduction - What is Social Media & Why it Matters


    2. Social networking

  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • Instagram

  • 3. Social bookmarking

  • Digg
  • Squidoo
  • Stumbleupon
  • Reddit
  • Delicious
  • Pintrest etc.

  • Social Media tools to build your audience Transitioning from Social Media to Social Business

    Part II: Internet Advertising


    1. Google adwords

  • Search Networks Paid Ad
  • Display Network Paid Ad
  • YouTube ad
  • Campaign settings
  • Re-targeting Ad

  • 2. Facebook Campaign

  • Facebook for business
  • Boost fan page posts
  • Promote Fan page
  • Website traffic etc.
  • Re-targeting Ad.

  • 3. LinkedIn Campaign

  • Company page
  • Promoting company page
  • Paid advertising

  • 4. Twitter Adverts

  • The art of twitter
  • Promoting on twitter
  • Targeting ads

  • 5. Online Classified Ad

    5. Mobile Marketing

    6. Media buy

    Part III: Email & Content Marketing


    1. Content marketing

  • The science of blogging with WordPress
  • Blog Marketing
  • Video marketing with YouTube
  • Content marketing with Emails
  • Image viral marketing with Pinterest

  • 2. Email Marketing

  • The Science of Emails
  • Opt-in box
  • Squeeze page
  • Autoresponder
  • Newsletter
  • Solo ad etc.

  • 3. Bulk SMS Marketing

    4. Search Engine Marketing

    5. Essential Digital Marketing Tools:

  • Email clients
  • Landing pages
  • Adwords
  • Social media post managers
  • Analytics tools

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    Course Benefits - What do I learn?

    Learning Outcomes

    On completion of this programme, you will be able to:

  • Establish competence in creating artwork for digital mediums
  • Establish competence in the basic creative and technical aspects of image editing and manipulation
  • Design professional looking material using industry leading software

  • What are the Career Prospects

    Grow any business sales and revenue faster

    Get well paid job in the digital marketing field.

    Start and grow your digital marketing agency

    Make resudual six figure income as a successful affiliate marketer

    Get The Complete Guide to Shaping A Successful Digital Career

    Free Digital Skills Diagnostic & Benchmark

    Four Premium Global Digital Media Certifications

  • Google Analytics Certification
  • Google AdWords Certification
  • Facebook Certification
  • Twitter Certification

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    Eligibility

    Target Participants


    This course is ideal for individuals seeking to start their career and skills in digital marketing. The skills acquired during this course are very useful for anyone who works in Marketing or IT.


    NOTE: In order to benefit as an organisation, we strongly recommend that at least 2 - 3 participants attend from the same organisation.

    Course Assessment & Certificate


    To qualify for your official P4PE DMA Certificate of Accomplishment you must study and complete all modules and successfully complete ALL course work and score 75% or more in each of the course assessments.
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    CALENDER

    Code: Course: Type: Location: Fees: Start date: Duration: Register:
    DMA050 Digital Marketing Weekday Ikeja,Lagos N30,000 30-Apr-2018
    30-Jul-2018
    4 Weeks Register Online
    DMA050 Digital Marketing Weekend Ikeja,Lagos N30,000 17-Mar-2018
    8-Sep-2018
    8 Saturdays Register Online
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    What do I get for my fee?


    • Full set of bound notes
    • Free Internet Access while at the P4PE DMA Lab
    • Access to your online student portal & Forum
    • Content Expert Lecturer & Coaching
    • Excellent learning and information facilities